Meanwhile, leaning into directorial debuts has paid off dividends, in the form of Greta Gerwig’s Lady Bird, Alex Garland’s Ex Machina, Robert Eggers’ The Witch, and Ari Aster’s Hereditary. Barry Jenkins’ Moonlight won Best Picture in 2017, demonstrating A24 has got their finger on the cultural pulse (with credit to the Academy as well, of course). You’ll see it again with Harmony Korine’s Spring Breakers, Sean Baker’s The Florida Project, Mike Mills’ 20th Century Women, and Sofia Coppola’s The Bling Ring.

It was decidedly not a box office or critical success, but does present one of A24’s modus operandi: Giving risky movies from established outsider filmmakers a shot in the theatrical space. It’s simply a soft style that threads through the best movies they put out, not quite definable, that’s catnip to open-minded filmgoers and critics alike.Ī24 began in 2013 with A Glimpse Inside the Mind of Charles Swan III, directed by Roman Coppola. Abrams with Bad Robot), genre (horror and Blumhouse), or medium (animation studios like Pixar). Savvy moviegoers actually get excited seeing their rainbow chromatic card in front of movies, despite A24 not being associated with any one filmmaker (like J.J. Indie movie company A24 has built an almost unprecedented level of brand identity and loyalty.

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